SEO copywriting has to serve a twin function - help a business or business website gain popularity with the audience and also get it a higher search engine ranking so that more people know about the business and buy its products. There have been several Panda updates in the past and more can be expected in the future. According to that, an SEO expert would have to make modifications to his content writing strategies. There are some aspects which SEO content churners would do well to keep in mind, whatever the algorithmic update may be.
Tips for Successful SEO Copywriting
Keep it Original - Google has been known to penalize content that is the exact copy of or similar to already existing content. So refrain from copying large sections of content from what someone else has written or which you yourself have written in the past. If you have to write on a topic that many before you have already written about, try to write with a fresh perspective on the subject. Also, "Tips" and "How To" articles are a great hit with the online audience.
Keyword Research - Think about what kind of search query a person would enter if he were looking for a company like yours. Make use of keyword tools such as Google AdWords and WordTracker to find competitive keywords with or without location. Repeat the keywords in the SEO copywriting only as many times as won't make the content spammy. The keyword phrases should be incorporated in the content in such a manner that they look natural and not crammed in there to serve a purpose.
Understand the Target Readers - You should know who the target readers are. You may have to adjust the tone of your writing to suit the target audience, that is, make it technical, informative or persuasive.
Keep the Title Short - Try to keep the title of the article, blog, press release or web page as short as possible. Also, try to bring the keyword as close to the beginning of the title as possible. When developing the meta page description too, try to keep the keyword as close to the beginning as possible.
Short Sentences and Paragraphs - Both aid readability and make the article more likely to be read than if both are lengthy and complicated.
Bullets and Lists - Bullets in articles are easy to read through and as such, attract interest. Also, people love linking to numbered lists. So try incorporating these aspects into your writing.
Plurals and Synonyms - Try to use both the singular and plural versions of a keyword in your content. Try to use synonyms of important keywords. This would ensure that your content pops up for a variety of search terms.
Outsource
Owing to the shortage of time and other core business responsibilities, it may be difficult for you to focus on the different aspects of SEO content writing. In that case, you may find it useful to get the help of a professional SEO company to achieve your goals of popularity and better search engine rankings.
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